WhatsApp Benchmark

Comparison made by Positus between the applications made available by WhatsApp.

We compared for you the main features of the applications currently available by WhatsApp. This table may change due to not being officially published by WhatsApp.
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Funcionalidade
WhatsApp
WhatsApp Business
Positus - WhatsApp Business API
Company Profile
❌
✅
✅
Verified account seal 💡​
❌
❌
✅
Quick Responses
❌
✅
💙
Application usage
✅
✅
💙
API for integration 💡​
❌
❌
✅
Tags
❌
✅
💙
Catalog
✅
✅
💙
Transmission list
✅
✅
💙
Personalized bulk messaging 💡​
❌
❌
✅
Allows automation
❌
❌
✅
Allows integration
❌
❌
✅
Allows multiple attendants
❌
❌
💙
Does not delete sent messages
❌
❌
✅
Attendant identification
❌
❌
💙
Short link
✅
✅
✅
Message metrics
❌
✅
✅
Sending messages with a button 💡​
❌
❌
✅
Publish status
✅
✅
❌
Monitor number quality 💡​
❌
❌
✅
Message response time 💡​
N/D
N/D
24H
Cost per notification 💡​
❌
❌
✅
Monthly maintenance cost 💡​
❌
❌
💙
💙 These features are additional and can be available exclusively to you based on the contracted plan.

WhatsApp Business API

API - Documentation

Last modified 2yr ago

Funcionalidade	WhatsApp	WhatsApp Business	Positus - WhatsApp Business API
Company Profile	❌	✅	✅
Verified account seal 💡	❌	❌	✅
Quick Responses	❌	✅	💙
Application usage	✅	✅	💙
API for integration 💡	❌	❌	✅
Tags	❌	✅	💙
Catalog	✅	✅	💙
Transmission list	✅	✅	💙
Personalized bulk messaging 💡	❌	❌	✅
Allows automation	❌	❌	✅
Allows integration	❌	❌	✅
Allows multiple attendants	❌	❌	💙
Does not delete sent messages	❌	❌	✅
Attendant identification	❌	❌	💙
Short link	✅	✅	✅
Message metrics	❌	✅	✅
Sending messages with a button 💡	❌	❌	✅
Publish status	✅	✅	❌
Monitor number quality 💡	❌	❌	✅
Message response time 💡	N/D	N/D	24H
Cost per notification 💡	❌	❌	✅
Monthly maintenance cost 💡	❌	❌	💙